A Celebrity Florist and a member of the American Institute of Floral Designers, Brad Schmidt is known for his bold and sophisticated arrangements. Watch the video to learn how Brad began his journey, what inspires him and his creative process.
Beauty at Every Turn
Brad has been a contributing designer for Balsam Hill since 2013. His distinct decorating style features his beautiful ribbon work and technique of clustering ornaments from top to bottom of a Christmas tree.
These stunning Christmas trees all showcase Brad’s signature style. They are filled with ornaments and decorations that have interesting details, but the overall looks are still clean and elegant.
Creativity with Inspiration
What Brad loves and finds most exciting is coming up with new and fresh designs each year. He constantly searches through numerous places from magazines to social media for inspiration. Trade shows are another strong source of innovative and other Christmas home décor ideas he can use to create his amazing pieces.
Brad’s design process begins with sketches, tear sheets, and mood boards. He then closely coordinates with suppliers, travelling frequently to visit manufacturers to check up on the products he designs.
Go to our site for featured foliage and floral arrangements and other Christmas décor themes designed by Brad. Be sure to show us in the comments how they look in your home!